Apple Announced ‘Today at Apple’ Programme, Free Product Engravings in India

 Apple's Today at Apple

Apple has launched its online store in India earlier in last month. This has provided an opportunity the Cupertino giant to bring more of its offering to the country. After the launch of iPhone 12 and HomePod mini, Apple has now decided to cater to creatives by debuting its ‘Today at Apple’ programme in India.

Though ‘Today at Apple’ is an offline in-store initiative but the pandemic has pushed the company to conduct these sessions online. Though Apple doesn’t have offline stores in the country yet so it is giving Indian users an opportunity to attend these online sessions.

The landing page for the Illumating Creativity Series mentioned, “Join us from 17 October to 29 November for a series of free virtual sessions from Today at Apple, as we celebrate the launch of the Apple Store online in India”. The company is bringing this initiative with free music and photography lessons.

These photography sessions will focus on the basics, portrait photography, and more which will be led by Siddhartha Joshi, Avani Rai, and Prarthna Singh in India. While the music session will focus on the creative process and music creation via GarageBand where the popular Indian musicians such as DIVINE, Prateek Kuhad, and others will talk through their process. If you are interested in these sessions, you can check out the entire schedule right here.

The ‘Today at Apple’ programme was launched back in 2017. In this programme, the company organize in-store group sessions on topics varying from coding and music to photography and design. These sessions are conducted by Apple Creative Pros (employees with in-depth knowledge of company’s tech and products) and other popular personalities.

Apple India’s ‘Today at Apple @ Home: Illuminating Creativity Series’ will run from October 17 till November 29; sign-up for the session.

Product Engravings

Personalised AirPods engravings in various Indian dialects and in English

In addition, Apple has now started the option to engrave an emoji or custom text on a few of its products including the AirPods, iPad, and the Apple Pencil. This is best for those who want a personal touch, and a little help distinguishing their devices from others’, especially in a household of multiple same-model devices.

AirPods Engraving

Apple will also be offering two-line text (on the rear) engraving on iPad and Apple Pencil in English. While the AirPods or AirPods Pro buyers have more creativity freedom where they can’t only get emoji engraved on the front but also custom text in 8 different languages. This includes English, Hindi, Gujarati, Marathi, Telugu, Bengali, Tamil, and Kannada.

Engrave AirPods

The product engravings are free and can be chosen while adding the product to the cart. You will see a ‘Free Engraving’ or ‘Personalize it for free’ option in the listing for eligible products.

Apart from this, the Cupertino giant is also running a promotional Diwali offer for iPhone 11. In this offer you can get a free pair of AirPods (worth Rs. 14,900) with the iPhone 11 starting at Rs. 54,900. And you can also get a free engraving on the AirPods too.